Guidelines:
a. Select a pre-primary institute and analyse its marketing strategy with relevant theories;
b. Search for literature regarding relevant theories with relation to the selected case;
c. Support the analysis with appendices such as website information, leaflets, school notices, photo observations
etc.
Content:
To complete the assignment, students are requested to select a pre-primary institute (in field practice or using others) and specify and analyse the marketing strategies in the early childhood education settings:
a. Identify the context and content of the case;
b. Explain the features of the case by marketing theories;
c. Suggest recommendations/ make reflections on the case based on relevant theories of early childhood
education services in the local context
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