Application of Global strategies to Zalando.
You have to read 3 materials on 3 topics I will send
to you and apply it on Zalando. I will
send you copy of already written work for a student from last year, though topic topic 3 is not there. it is just for you to have the feeling of how it should
look. I also attached few links on ethics and sustainability.,You should get more online.
Note: 1, we are applying every question to Zalando. 2, Please
cite and reference very well. It is very important. 3, Reference style Havard. 4,
Font Arial 12. 5, Please plagiarism is not allowed in my school. (This is very
important)
The 3 topics are:
1, Merger and acquisition strategy( see page 18 of written sample and merger and acquisition material and internet)
2, Global strategies for Emerging Economies( see page 16 and 17 of written sample and Global strategy for emerging economies material and internet)
3, Ethics and sustainability.( see link bellow and internet and material for ethics and sustainability)
Write the following:
1, Abstract
2, Objective
3, Research question
Topic 1: Merger
and acquisition strategy (Zalando)
1, Pick 2 merger or acquisition of your firm.
2, What have been the reasons for the merger?
3, When was it done?
4, Which problems did occur?
5, How could those problems have been avoided?
Topic 2: Global strategies for Emerging Economies (Zalando)
Here you choose one emerging economy or emerging
market for Zalando and answer below.
1, What
strategies did Zalando apply to succeed? (See page 40 and 41 of the material emerging
economies)
2, What is the Entry mode and why the country, Target
Market Strategy? (See Page 16 and 17 of already written sample I attached)
3, What future developments do you foresee by the increasing
growth of Zalando?
4, Is this a good future development?
Topic 3; Ethics and sustainability. (Zalando)
Write about ethics and sustainability of Zalando. (See
the links bellow also get information online)
1, https://corporate.zalando.com/en/company/zalando-code-ethics#:~:text=The%20Zalando%20Code%20of%20Ethics,responsible%20behavior%20of%20all%20employees
2, https://www.vogue.fr/fashion/article/ethical-fashion-zalando-green-sustainable-collection/amp
Lastly Conclusion.
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