The attachments are:
1. The case: EVEREADY.
2. An example case study of another case, which indicates the general format of the assignment.
Questions
Apply Porter’s Five Forces Model to evaluate the attractiveness of the Indian consumer appliance industry. Remember to evaluate all the relevant criteria for each of the five forces and provide a low, medium, or high rating for each factor.
Complete a PESTEL analysis.
What obstacles will Eveready need to overcome in the consumer appliance industry? If you were a consultant to Eveready, would you recommend investing in this industry? Remember to fully explain and justify your answer.
Instruction
• Read entire case to get a general idea what the case is about. Remember to review the tables and exhibits to gather additional information.
• When asked to make a recommendation, conclusion or make a decision, remember to consider possible alternatives.
• When deciding between alternatives, list the possible alternatives and use a pros and cons list or a decision matrix to make a recommendation.
• Clearly state your recommendations and explain your decision.
• Ensure sufficient details and examples from the case are included to support your answers.
• Refer to the page number or exhibit number when using facts from the case.
• Ask yourself whether you have really supported your conclusions and recommendations with hard evidence (events and results) from the case study?
Example
If the case indicates that the number of students was 4,500 in 2010 and 5,000 in 2012.
DON’T write:
“the number of students is increasing”.
DO write:
“As stated on page # (or Exhibit #), the number of students increased by 500 from 2010 to 2012.
Importance of doing your own analysis
• Use only the information available in the case and do NOT research additional information on the internet to complete your analysis.
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