It’s a marketing case study, please find the case and questions in the attached file “Assignment Requirement”.
You do need to have a marketing background to complete this master-level marketing case study. Lots of concepts and knowledge from the “Harvard Business Review”.
Please don’t worry about the number of sources; the most important is to answer these two questions straightforwardly by using the proper marketing concept.
One of my friends has the same question, I have attached her answers as your reference. I think you should follow her style to answer these 2 questions, such as under question 1, she uses customer analysis: who buys what, where, when and how, and the basis of segmentation & Competitor analysis: Porter’s Five Forces; Under question 2, she uses Part One – What We Do & Part Two – Why We Will Win for the Chase Consulting Value proposition.
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