Describe in your own words why you think it may be important to use both parts of SEM.

Now that we know the difference, how do you think companies can ensure that the leads they get are qualified leads?Give an example of CPL (cost per lead), CPA (cost per action), and revenue share.

question 2. 2 paragraph long make sure to cite sources as well chapter 5 and 6

Evaluate the list of pros and cons for SEM. Describe in your own words why you think it may be important to use both parts of SEM. What may happen if you only use PPC? Or only SEO?

uploaded the text book as well

What was the most important “take away” from the actors you chose?

Why did you pick the actors for this assignment?
What is it about their performance style that makes you interested in their work?
What was the most important “take away” from the actors you chose? You should have at least one from each actor in the interview; therefore, you should have a total of 4 distinct pieces of advice/life wisdom that they shared.
Page length should be 2-3 pages double spaced typed and submitted on or before Monday, April 3