SWOT matrix for Non-Profit Healthcare Small Organization that provides Nursing Care in people’s homes in North America.
Strengths (Mageplaza, 2019)
· Things Healthcare business does well compared to competitors
· Internal resources; for example, good number of skilled staff in different specialties
· Intangible assets for example the organisational name / loyalty of followers/ well known across the country compared to its competitors
Weaknesses (Begin, 1988)
· Gaps in capabilities
· What the competitors better than the company (they are privately owned) operates on profit, high wages, but owns small percentage of the market
· Scarcely resources, budget is limited
Opportunities (Canadian Institute for Health Information (CIHI), 2019),
· Undiscovered markets; new era of innovation in aging and living successfully in your own home
· New needs emerging; Education, helping provide excellence and care few competitors in this area
· Catalyst for change: Registered Charity that can bring people and community together to tackle tough times in helping the less disadvantaged communities with incontinence issues.
Threats (Born & Laupacis, 2011) (DeBruin, Marques, & Kanani, 2017)
· Changing regulatory environments, government, social responsibilities,
· Rising competitors vs restrictions on information technologies for storing clients’ health records
· Client’s attitudes towards the organisation
Address the following points;
What might the regional branch do in the next 2-3 years to address the findings in your SWOT?
Does it need to change direction?
What might the regional branch look like in the future? E.g. ‘big picture’
What new things might it be doing, what might it have stopped doing?
With the SWOT and the big picture in mind, choose ONE concept from strategic management that you think this organisation needs to prioritise.
1. From the evaluation, you need to propose future strategies for the organisation. There may be many alternative options open to the organisation, what are they? Then choose one direction you recommend the organisation goes in? Choose ONE concept from the following list that you argue is the number one priority concept the organization should focus on:
1. Mergers and acquisitions (M&A)
2. Alliances
3. Outsourcing
4. CSR and shared value
5. Blue ocean strategy
6. Culture change
Make an argument to justify your choice, show you understand the arguments for and against the concept you choose, and the strengths and weaknesses of the concept.
You must say what the organization must do to make the concept work.
Find at least ten peer-reviewed articles about the concept which you choose
Do the other authors find the concept works in practice?
Do they suggest it needs adapting? From what the different authors say what conclusions can you draw about the relevance of the concept today?
2. You must demonstrate a deep understanding of the concept you apply. You must do this by critically examining the concept. Research at least 10 peer-reviewed articles about the concept from the research literature. Examine what different researchers say about how the concept is used in practice, what its strengths and weaknesses are, and how the concept can be adapted or strengthened to make it effective.
The paper should answer the following questions in a three-part structure:
3. SWOT and its explanation – Where is the organization now, i.e. its SWOT? What are its current strategies and how effective are they? What are the organization’s main challenges and opportunities?
(Approximately 1000 words, 20% of the marks)
4. Recommended strategy – Of the alternative futures for the organization, which direction do you recommend the organization go in, and what needs to be done to go in that direction? What is your argument for your recommendation?
Within that recommended strategy for the desired future, which ONE concept do you recommend the organization focuses on, as its number one priority? Exploiting its core competencies? Or adapting its choice of generic strategy, or changing its value chain through M and A or alliances or outsourcing, or improving its relationship to society and the environment through better CSR strategies, or developing its own new and unique market through BOS, or carrying on doing what it is doing but improving the way it implements its current strategies through a BSC or similar framework; or developing its current capabilities to become more agile and robust? What is your argument for your recommendation?
(Approximately 1500 words 30% of the marks)
5. Academic analysis – What do the different researchers say are the strengths and weaknesses of the ONE concept you recommend as the main priority, and what is the best way to make the concept work in practice? What does your chosen organization need to pay attention to make the concept work? (You MUST critically examine the academic literature about the concept, including at least 10 peer-reviewed articles.)
(Approximately 2000 words 50% of the marks)
6. All sources should be correctly referenced using the Harvard system,
7. Appendices
8. List of references or bibliography
