Businesses commonly
use celebrities to endorse their products, meaning they feature a celebrity in
the commercial holding the product,
using the product, or talking about the
product features. Other times businesses have the celebrity wear the product or
talk about how
they use the product in their everyday lives.
With this concept in
mind, select one of the following celebrities to endorse Diet Pepsi in an
attempt to reach the young people between
the ages of 12–19:
Dwayne Johnson
Beyoncé
Cardi B
Elon Musk
Respond to the
following:
Why did you choose this celebrity? How
does this celebrity align to the target market?
Which media channels would you use to
reach the target market with this celebrity endorser? How would you get
your celebrity to actually endorse the product, based upon the discussion
board introduction?
Discussion Response Requirements
For all of the course
discussions, there are no right or wrong answers. You are simply responding to
questions in your own words. Do not
copy and paste content from the web. This
is a violation of Strayer’s Academic Integrity policy.
Respond to the discussion with at
least four good sentences for each bullet point. Make sure you address all
points of each bullet.
NOTE: This should be YOUR Discussion Response in Your Own Words. There are NO MAGIC WEBSITES, use Your Marketing Skills to
answer. Work copied from websites will not be graded. I cannot wait to see your ideas on this week’s topic! You can do this!
Last Completed Projects
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