CEO Howard Schultz commented that growth had become a “carcinogen” for Starbucks and emphasized the need for healthy What are the pitfalls of simply pursuing growth?

1‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌. CEO Howard Schultz commented that growth had become a “carcinogen” for Starbucks and emphasized the need for healthy What are the pitfalls of simply pursuing growth? Can there be bad growth? Is growth a strategy or an outcome? 2. Using the Jobs-To-Be-Done (JTBD) perspective‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌, identify the best opportunity for Starbucks to expand into lunch, afternoon, or evening service. How can they differentiate from competitors in doing these jobs for customers? 3. Identify a set of criteria on which to judge potential new offerings for lunch, afternoon, and eve‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌ning.

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