Choose a product you would like to market and a subculture you would like to target. Imagine that you are the marketing manager for that product, and then complete the following three steps:

Choose a product you would like to market and a subculture you would like to target. Imagine that you are the marketing manager for that product, and then complete the following three steps:

List some product attributes that might appeal to the target subculture.
List the steps in the customers’ purchase process.
Recommend some marketing strategies that can influence your customers’ decisions.
Essay Requirements:
Answer all of the questions for full credit.
1-2 pages minimum (minimum of 250 words each page)
Double-spaced with 1″ margins
Title page
Page header (also known as “running head”) at the top of every page
The page title and page numbers
12-point Times New Roman
Minimum three (3) sources
APA format
Reference list and in-text citations

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