Choose one commercial, at least 30 seconds in length, and assess whether it persuades its audience of its central claim. Your essay should identify at the outset the audience at which the piece is aimed, its argumentative purpose, and its central argument.

4-5 pages (only papers with 4 full pages will receive a passing grade)
Must analyze one commercial of at least 30 seconds in length. That commercial should be properly cited in your paper.
Must include two other sources, directly quoted (with MLA format).
Must include Works Cited page (with MLA format).
Thesis must focus on the writer’s rhetorical appeals, not your opinion of the commercial. Make sure your thesis specifically references the words ethos, pathos, and logos.
Do not use “I” or focus on your personal response. Talk about “the audience” or “the viewer” instead.
Assignment Description
Choose one commercial, at least 30 seconds in length, and assess whether it persuades its audience of its central claim. Your essay should identify at the outset the audience at which the piece is aimed, its argumentative purpose, and its central argument. Once you have identified these concerns, evaluate the rhetorical effectiveness of the given text. A rhetorical analysis examines 1) the ad creator’s use of the three rhetorical appeals (ethos, pathos, and logos); 2) the arrangement and style of the piece; 3) the context of the piece (this involves looking at when and where it aired). In this piece, you may also compare the strategies the ad creator (or speaker) used with other strategies that would have been more effective or less effective.

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