Choose one of the two companies you have researched and create a SWOT analysis to identify what strengths and weaknesses you think the company should pursue to stay competitive.

Deliverable
1,000-word Executive Summary – includes a SWOT analysis
and a comprehensive argument. The paper must also cite/reference at
least three academic or industry resources, with at least two
from this lesson.
Step 1: Research.
Choose one of the following pairs of competitive companies to
research:
Coca–Cola and PepsiCo
Verizon and Sprint
Gather as much information as
possible on your chosen companies. Look at websites, financials and press
releases. Reflect on their current strategies. Are the strategies working? What
problems do you see? Can you see clear strengths, weaknesses, opportunities and
threats? As you begin to analyze the data, consider what the two companies will
need to do to stay ahead of the competition, including each other.

Step 2: Create a SWOT analysis.
Choose one of the two companies you have researched and create a SWOT analysis to identify what strengths and weaknesses you think the company should pursue to stay competitive.

Step 3: Write an executive summary.
Write an executive summary (statement of the problem, background
information, description of any alternatives, and major conclusions) that
includes your reflection, analysis and solutions (with alternatives). The
summary should also include a comprehensive written argument to support your
proposed change to the company’s strategic plan.

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