7TH EDITION APA STYLE, PLEASE USE IN-TEXT CITATION TO SUPPORT RESEARCH, PLEASE TITLE EACH BULLET POINT IN THE PAPER, AND DESCRIBE EACH BULLET WITH A THOROUGH EXPLANATION. THIS IS PART TWO OF A PAPER THAT I ALREADY SUBMITTED AND WILL ATTACH FOR RESEARCH PURPOSES BUT PLEASE USE COCA-COLA AS THE CHOSEN COMPANY TO DO THIS PROJECT.
TASK:
Summarize your integrated marketing communication plan for your selected brand.
Prepare a proposal that includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
Evaluated how the media selected is matched to the media habits of the target market.
Explain how consumer promotions should be integrated into your integrated marketing communications strategy.
Many brands use cause marketing to promote interest in their products. Analyze how your brand can utilize cause marketing to promote brand loyalty.
Develop a public relations plan for your brand. Discuss the key elements of the public relations strategy and provide justification.
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