As you can see, I am going to present this article review through video. I hope you can help me arrange the presentation(answer the question below)and I will make the PPT by myself. Please contact me if you have any questions! Thank you very much!
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Your job in Case 3 is to study the Coca Colas Expedition 206 case and present it via video.
Research the case using at least 5 sources. The Smith text(Textbook: Smith, Ronald D. ” Strategic planning for public relations (4th or 5th editions are acceptable). New York: Routledge.) can be one. You need 4 more. Potential sources are the MSU library (general library and business library online), Google and company website(s).
Use your findings to present the case as if you are explaining it to your classmates. Follow Smiths 4-phase planning process:
Describe the issue
Briefly explain the organization in the case
Briefly explain the organization’s targeted public(s) in the case
Explain the strategy’s goals and objectives
Detail the tactics used in the case
Explain how the strategy/campaign was evaluated
Explain the resolution and whether or not the resolution was considered successful
If any of the phases are not described in your source material, tell us what YOU would have recommended
For the planning phase and the evaluative research phase, tell us what the organization ACTUALLY did, and tell us what YOU think they should have done.
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