Compare and contrast the buying habits of two groups of consumers (e.g. young vs. old, women vs. men)

Introduction
-Background (relevant information to help readers understand the topic)
-Thesis statement (the purpose of this essay)
Body Paragraph 1
Compare

-Topic sentence (Points A and B for comparison)
– elaboration
– examples
– -Concluding sentence
Body Paragraph 2
Contrast
-Topic sentence (Points C and D to contrast)
– elaboration
– examples
-Concluding sentence
Conclusion
-Repeat main points
-Give final observation on differences/similarities
-Connecting with readers/ call to action

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