Competitor Analysis – who are Starbuck’s direct competitors?

Starbucks Case #14 – Page C-190 to C-197 – Please read the entire assignment below before you begin.
Read the case and do the following:

1. Do an External Analysis to discover the Opportunities and Threats; include a 5 Forces Analysis and Key Success Factors:
General External Environment – include all areas which could impact the overall economy and companies in general
Industry Environment – identify and discuss the industry in which Starbucks operates – must include 5 Forces Analysis
Competitor Analysis – who are Starbuck’s direct competitors?
2. Do an Internal Analysis – to discover the strengths and weaknesses of Starbucks:
Core Competencies – identify 2 to 3 competencies; include a lacking core competency if you discover one.
Evaluate the Value Chain – where is their strength in the value chain and where can the chain be improved.
3. Take the strengths, weaknesses, opportunities, and threats and lay out a SWOT matrix.
Please show all your analysis for both the External and Internal – this assignment will be, at a minimum, approximately 5 to 6 pages double spaced.

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