Keep in mind that the proposal is an overview of the current situation, needed changes, and recommendations; therefore, it is important to refrain from providing too much detail. However, the proposal must contain enough information for the CEO to select a course of action. Because the person receiving your proposal is the CEO, there is no need to re-state information in the case study as he/she should already be aware of the current situation.
This have compiled all of the required information to streamline the essay.
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