Standards bring consistency to reader expectations and fairness to the evaluation of ideas. Compliance is a hallmark of professionalism and is mandatory in many business contexts (i.e. bids responding to requests for proposals).
Deviation from the following standards will result in point deductions (a lower grade). Here is a link to the rubric.
11-point font, 1” margins, use page numbering
Research Synthesis: Report the finding of your literature review. Aim to integrate a number of different ideas/concepts into a coherent whole. Consider using a figure to concisely summarize your findings. Locate at least 8 relevant academic sources. Cite literature using author(s)’ last name(s) and year of publication, e.g., Smith and Jones (2007). Place the full citation in Reference List. DO NOT PLAGIARIZE IDEAS OR WORDS (7 words in a row = plagiarism; taking someone else’s idea without attributing them to the source = plagiarism)!!!
•Reference List (APA format (7th edition)– cited literature in alphabetical order, by first author’s last name.
•Appendices with tables and figures, if applicable. Use judiciously – they must be linked to ideas developed in the report text.
Recommendation before starts:
1. Read the ACR Fellow’s speech.
● Find it here: https://www.acrwebsite.org/volumes/search/
● This will provide you with hints about the “big picture” of how the person studies consumer research, the specific topics they investigate and advance, and “classic articles” authored.
2. Identify the subdiscipline that aligns best with the Fellow’s research. See map →
● Use Google Scholar, ABA-Inform Global or another database to retrieve a list of articles the Fellow authored.
● Peruse the titles and abstracts; look at keywords.
3.Select a classic JCR article they authored.
• From your list, find a highly-cited article they published in the Journal of Consumer Research. Google Scholar includes the number of citations and links to those articles.
Last Completed Projects
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