Using the nonprofit WHEELLAB (wheellab.org) (please see attached for idea of the objectives of the nonprofit
A number of brands use podcasts as a way to share relevant information with their prospects and current customers. This content can be challenging, as you need to think about a series of episodes that both work around a clear theme and keep consumers interested and checking in each week, month, or whatever timetable your brand uses for publishing. The content also needs to lend itself well to the audio format, which can be harder than one might think.
In this assignment your will outline a plan for creating an ongoing podcast for your client( Wheellab whleelab.org). You only need to create one episode, but I want to hear about the big picture of how this serialized audio show will serve the nonprofit’s larger campaign objectives and strategy.
Write a 1200-1500 word paper that describes what the podcast might sound like, what type of content it might feature, how often that content will be published, how you might direct next steps, and what might you measure to determine success. Include a justification for your proposed approach, and how it aligns with the larger integrated content marketing campaign you have envisioned for your client.
(No need to do this part below, just need key points)
In addition to the larger plan, I would like you to create an actual podcast episode. It should last at least five minutes but not exceed ten minutes, and be submitted to Canvas as an .mp4 file. The podcast should be a self-contained episode than can be judged on its own merits, as well as a reflection of what content you think might work for this ongoing podcast enterprise.
Please refer to the rubric for further guidance.
Rubric
Podcast
Podcast
Criteria Ratings Pts
This criterion is linked to a Learning OutcomePodcast style and tone
10 pts
This criterion is linked to a Learning OutcomeDemonstration of strategic thinking
20 pts
This criterion is linked to a Learning OutcomeAlignment with larger marketing project
10 pts
This criterion is linked to a Learning OutcomeAppropriate use of the audio format
10 pts
Total Points: 50
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