The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan created in MBA 560 (Dogtopia Inc.) Marketing and
Strategy.
In today’s business world, the application of corporate culture, social responsibility, ethics, and values to business practices is vital. Businesses and organizations
must be able to balance the tension between upholding personal and corporate ethics and being sustainable.
For this assessment, you will create a corporate
social responsibility (CSR) addendum. The CSR addendum will include a brief discussion of the mission, vision, and values of the company (Dogtopia Inc.); the impact of trends in
corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand
development.
The CSR addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic
rewards for the company.
The project is divided into four milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules One, Three, Five, and Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
• Analyze internal and external business environments for determining current trends in corporate social responsibility, sustainability, and business ethics
• Align corporate strategy, brand development, and decision-making processes with business ethics and regulations to optimize business sustainability
• Assess decision-making processes for their impact on internal and external stakeholders and corporate culture
• Evaluate personal and business ethics for their community and global impact through research of best practices in corporate culture and social
responsibility
• Align cultural awareness and civic engagement efforts with corporate mission, vision, and values to improve corporate exposure and profit
Prompt
Your final project should address the following question:
Thinking about the scope of your intrapreneurial or entrepreneurial idea, how may your selected
company prepare for and respond to trends in organizational culture and corporate social responsibility?
Specifically, the following critical elements must be addressed:
I. Background Information
A. Briefly identify the intrapreneurial or entrepreneurial idea for a new product, process, or service.
B. Identify the target stakeholders for the intrapreneurial or entrepreneurial idea, including their relationship to the mission, vision, and values of
the company.
II. Trends
A. Business Environment: Analyze the current internal and external factors related to the intrapreneurial or entrepreneurial idea. In other words,
what are the internal and external factors, and how do those factors influence the idea and organization?
B. Description: Maintaining the context of your intrapreneurial or entrepreneurial idea, describe the trends in corporate social responsibility,
sustainability, and business ethics that may impact your business.
C. Impact: Next, identify how the above-referenced trends in corporate social responsibility, sustainability, and business ethics may impact your
intrapreneurial or entrepreneurial idea, and how your company may prepare for the trends.
III. Ethics
A. Issues: Describe the potential business ethics and regulatory issues that could impact your intrapreneurial or entrepreneurial idea. How could
these ethics and regulatory issues affect your corporate strategy, brand development, and decision-making processes?
B. Alignment: How will you align your corporate strategy, brand development, and decision-making processes to the business ethics and regulatory
issues that you described?
C. Sustainability: How will the alignment of corporate strategy, brand development, and decision-making processes to the business ethics and
regulatory issues you described optimize the sustainability of your intrapreneurial or entrepreneurial idea?
IV. Decision Making
A. Decisions: Based on the potential business ethics and regulatory issues identified within the scope of your intrapreneurial or entrepreneurial
idea, what are the business decisions that you will need to make? What processes will be used to make these decisions?
B. Culture: How will these decisions and processes impact business sustainability and elements of corporate culture such as corporate citizenship,
philanthropy, community involvement, the environment, and causal support?
C. Stakeholders: How will stakeholder groups be affected by these decisions and processes?
V. Impact
A. Community: Evaluate how the business ethics and regulatory issues identified within the scope of your intrapreneurial or entrepreneurial idea
will impact the community served.
B. Global Environment: Evaluate how the business ethics and regulatory issues will impact the global business environment.
VI. Outcomes
A. Efforts: Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desired potential
outcome of these cultural awareness and civic engagement efforts?
B. Alignment: How do these efforts align to the corporate mission, vision, and values?
C. Impact: How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values improve
corporate exposure and profits?
VII. Conclusion
A. What will be the intrinsic and extrinsic rewards for your company if the company implements the ideas in this CSR addendum?
Milestones
Milestone One: Background Information
In Module One, you will submit the Background Information portion of the final project (Section I), describing the company and intrapreneurial or
entrepreneurial idea for a new product, process, or service.
In your description, make sure that you include the target stakeholders within the scope of the
intrapreneurial or entrepreneurial idea and their relationship to the mission, vision, and values of the company.
This milestone will be graded with the Milestone
One Rubric.
Milestone Two: Trends and Ethics Draft
In Module Three, you will submit a draft of the Trends and Ethics portions of the final project (Sections II and III).
Analyze internal and external factors related to
the intrapreneurial or entrepreneurial idea and business environment. Based on your analysis, describe the trends in corporate social responsibility,
sustainability, and business ethics that will impact your intrapreneurial or entrepreneurial idea. Describe the potential business ethics and regulatory issues that
could impact your intrapreneurial or entrepreneurial idea. How may the ethics and regulatory issues affect your corporate strategy, brand development, and
decision-making processes?
How will you align your corporate strategy, brand development, and decision-making processes to these business ethics and
regulatory issues? How will the alignment of corporate strategy, brand development, and decision-making processes to the business ethics and regulatory issues
you described optimize the sustainability of your intrapreneurial or entrepreneurial idea?
This milestone will be graded with the Milestone Two Rubric.
Milestone Three: Decision Making and Impact Draft
In Module Five, you will submit a draft of the Decision Making and Impact portions of the final project (Sections IV and V). Based on the potential business ethics
and regulatory issues that you described in the previous milestones, what are the business decisions that you need to make? How will these decisions and
processes impact business sustainability and elements of corporate culture such as corporate citizenship, philanthropy, community involvement, the
environment, and causal support? How will stakeholder groups be affected by these decisions and processes? Evaluate how the business ethics and regulatory
issues that you previously described will impact the local community and global environment of your business. This milestone will be graded with the Milestone
Three Rubric.
Milestone Four: Outcomes Draft
In Module Seven, you will submit a draft of the Outcomes portion of the final project (Section VI). Describe the cultural awareness and civic engagement efforts
in which your business will be involved. What is the best desired potential outcome of these cultural awareness and civic engagement efforts? How do these
efforts align to the corporate mission, vision, and values? How will the alignment of the cultural awareness and civic engagement efforts with corporate mission,
vision, and values improve corporate exposure and profits? What will be the intrinsic and extrinsic rewards for your company if the company implements the
ideas in your corporate social responsibility (CSR) addendum?
This milestone will be graded with the Milestone Four Rubric.
Final Submission: Corporate Social Responsibility (CSR) Addendum
In Module Nine, you will submit your corporate social responsibility (CSR) addendum. The paper should be a complete, polished artifact containing all the
critical elements of the final project. You will compile and revise the previous milestones to complete this final work product.
The final project should reflect the
incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.
Deliverables
Milestone Deliverable Module Due Grading
One Background Information One Graded separately; Milestone One Rubric
Two Trends and Ethics Draft Three Graded separately; Milestone Two Rubric
Three Decision Making and Impact Draft Five Graded separately; Milestone Three Rubric
Four Outcomes Draft Seven Graded separately; Milestone Four Rubric
Final Project Submission: Corporate Social Responsibility (CSR) Addendum Nine Graded separately; Final Project Rubric
Rubric
Guidelines for Submission:
Your CSR addendum should adhere to the following formatting requirements: 15–20 pages (not including title and reference pages),
double spacing, 12-point Times New Roman font, and one-inch margins. You should use a minimum of five scholarly sources. Use APA style guidelines for your
citations and reference page.
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