Cottom & Holiday

General questions to ask when completing a rhetorical analysis:

Start with the purpose. What does the author want? What is his/her main goal/message in the piece?

Then, look to see how well the author/speaker uses the rhetorical appeals:

For ethos, analyze how the writer or speaker uses his or her status as an “expert” to enhance credibility. Has the author been able to gain your trust or approval based on his/her character?
For logos, identify at least one major claim and evaluate the document’s use of objective evidence. What evidence, data, and/or facts are used to support the author’s message?
For pathos, analyze any details that alter the way that the viewer or reader may feel about the subject at hand. Also analyze any imagery used to appeal to aesthetic senses, and determine how effective these elements are. How well has the author crafted the message to evoke an emotional response?

Address the following:

Look to see how well the author/speaker uses the rhetorical appeals:

For ethos, analyze how the writer or speaker uses his or her status as an “expert” to enhance credibility. Has the author been able to gain your trust or approval based on his/her character?
For logos, identify at least one major claim and evaluate the document’s use of objective evidence. What evidence, data, and/or facts are used to support the author’s message?
For pathos, analyze any details that alter the way that the viewer or reader may feel about the subject at hand. Also analyze any imagery used to appeal to aesthetic senses, and determine how effective these elements are. How well has the author crafted the message to evoke an emotional response?
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