Marketing Plan Content Requirements:
Product description and a brief history of the company
Describe the product, generally speaking, identify what the product is
how it is used, (It is not necessary to describe the product from a technical or mechanical perspective, rather, how will the product benefit the consumer, how will it be used)
Provide an overview of your company–when was it formed; how is the company structured; who the key personnel/managers are; where you operate.
SWOT Analysis
Analyze the internal strengths & weaknesses of your product and company.
What about your product or company is valuable? What is your competitive advantage? What are your weaknesses?
Analyze the external environment and factors in the environment that are opportunities and those that are threats.
Marketing Objectives
Identify what is expected to be accomplished, (objectives) through marketing activities, (remember, objectives must be SMART).
Target Market Strategy
Discuss your target market and the variables that you will use to identify this market, (eg: demographic, geographic, psychographic, buying behavior, etc.).
Identify your strategy—will you target the entire market or a concentrated segment with a single marketing mix, or will you target multiple segments and develop multiple marketing mixes.
Marketing Mix–Identify each of the 4 Ps. (Product, Place, Price, Promotion)
Product –include not only the physical product but the package, warranty, after-sales support, etc.
Place—discuss how you will ensure that your products are available to consumers when and where they want them.
Promotion—Build a mobile app, using Gadget software to promote your product. Consideration should be given to how you will reach your target market in order to inform, educate, persuade and remind consumers of the benefits of your product in order to create mutually satisfying exchanges.
Price—Discuss how you will price your product; what pricing strategy will you employ? And identify the price.
Implementation and control plans
Identify the steps you will take to achieve your marketing objectives, and how you will control progress toward those objectives.
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