create an ‘innovative digital marketing campaign” to Raise awareness of the business in order to create sales for an small to medium size asset management company

Introduction (100 words)
stating what is the purpose of the report and what academic models or theories will be utilised to make up the basis of the report. Eg. SOSTAC, RACE etc.

Situation analysis (500 words)
Using following research models
. SWOT
• Competitor Analysis
• PESTLE
• Market Trends
. digital inventory

Objectives (250 words)
using both the SMART and the 5 S model to create 3-4 objectives

Strategies (150 words)
Create positioning statement and key segments. What marketing strategies will you develop in order to fulfil your objectives? (Long-term plan: position in market, bee segments etc)

Target audience (150 words)
Create a Customer persona ( with grphic )

Key message and creative (500 words)
Create a series of key messages (at least 5) and creative concepts (at least 5) are created for the campaign

Key Media Channels and Content (700 words)
What key marketing channels will you use and what content will you use

Action (125 words)
Time line April -July 2023 highlights what and when will the activities happen

Evaluation (125 word)
What tools to use to determine the success of the campaign

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