Creating a Final Marketing Plan – Part 1 (MUSIC MARKETING 101)

Assignment 10: Creating a Final Marketing Plan – Part 1
For this week’s assignment, you’ll begin working on a marketing plan. The goal is for you to submit a draft of a complete music marketing plan, which you’ll finalize next week. Use the marketing plan template linked below.
For the purposes of this marketing plan you are expected to create a hypothetical marketing campaign around the release of an album for an artist or band. The artist or band can be closely based on your career or the career of an artist or band that you work with, but must represent a scenario where you are creating a marketing plan for the artist’s release of a new album.
The plan will include details and plans for the following areas:
Target Markets—Demographic, Psychographic, and Geographic
Online Fan Engagement
Merchandising
Distribution/Retail—Digital and Physical
Publicity/Press
Radio Promotion
Tour
Advertising
Promotional Materials
Additional Opportunities
You are encouraged to borrow liberally or integrate content from your previous assignments within this course.
Follow the instructions below to complete your assignment.

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