Using the information discussed in the lecture and textbook, develop a creative strategy for the T5z Hollowbody guitar from Taylor Guitars (https://www.taylorguitars.com/guitars/electric/features/series/t5z). The T5z series is not a new line of guitars from Taylor but it is a classic series that combines both acoustic and electric elements into one guitar design.To begin your creative strategy statement, include the following five elements. Your report must be written in your own words with outside sources other than Taylor Guitars cited in the context of your document. See below for additional information on citations.
Use good grammar and spelling, and use 1.5 line spacing on your typed paper. Do NOT copy/paste from the Taylor Guitar website.
1. Identification of the company, product, consumer and competition. The identification statement should include the name of the brand, its history, a descriiption of the product being sold, a specific descriiption of the target consumer, and identification of the direct competition.
2. Define advertising problem as related to the product/service being sold. Identifies the objectives/goals of the advertising that will be developed, what the advertising is supposed to accomplish and/or solve.
3. A positioning statement, how the product/service will be positioned in both the marketplace and in the mind of the consumer.
4. A support statement that identifies the key features of the product/service as well as the key consumer benefits for using the product/service.
5. A strategy statement. Identify the advertising message strategy you feel is appropriate for this product. Include a statement of the advertising’s emotional tone and the long-term personality the brand— things that give the product its brand equity.
You do not need to include a reference list with this document. However, you should cite your sources within the context of your document. In-text citations consist of the surname(s) of the author(s) and the year of publication. If you are using a website as a source of information the in-text citation includes the author and date (Author, date), as with any other APA Style citation. For additional information for in-text citations, please visit
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