Critically analyse, from a communications strategy perspective and from what you have learned in the course, the half year results announcement made by AMC in February 2022 (see news release (Links to an external site.) and presentation (Links to an external site.) in Investor Centre on AMC website). This involves working out AMC’s key messages and story, assessing how this has been taken up by key stakeholders, commenting on the effectiveness of AMC’s communication and contributing analysis from a theoretical perspective, drawing on material from the course.
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