Critically evaluate the impact of IT and innovation upon customer satisfaction in the fashion retail industry of the UK: The case of Marks and Spencer, Burberry, and H&M

Please give a full summary of the purpose, justification, design and methodology of the planned study: (word limit 1000 words)

Please go through the attached file , it is a professor reviewed ethical form, and needed corrections which is mentioned in the document.

NB : This is for ethical approval application.

Primary data collection (by survey)

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