The confusion surrounding cultural appropriation rests in the blurred line between appropriation and appreciation. Is it truly possible to separate the two? Cultural appropriation scandals help brands rather than hurt them. The Kardashians are a prime example of this. Use the paper as a way to show that Cultural appropriation boosts engagement with a brand, and that the age old adage “all press is good press” rings true. We, the consumers, are just dumb enough to let brands stir up trivial controversy for the sake of engagement. This paper would show that cultural appropriation scandals actually help businesses from a marketing perspective. Sure it creates negative dialogue within other people, but are the people crying about cultural appropriation the ones buying the lip kits? Probably not.
core message: does the blurred line between cultural appreciation and appropriation offer a silver lining for marketing purposes…?
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