Based on your experience with McDonald’s, you should be aware of the company’s corporate value and answer three pages in length to the following question number 1. double space, Arial, 11 font.
FYI, since the second question leads to “putting customer first,” it would be nice if this was mentioned in answer to lead from number one to number two naturally. (Q2. Based on your personal experience, and using customer service terms (as discussed in the class), explain “putting customers first” in the context of this brand.
1. Customer
Service Behaviour
Based on your
personal experience with the brand, list and explain two customer service behaviours, as exhibited by brand’s
employees, which stood out for you?
Explain how
these customer service behaviours add values to the brand
What 1-2
suggestions would you provide to senior management to improve the customer
service behaviour further?
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