Define a specific, non-technical audience and purpose.

Create an infographic by using a free infographic template from Canva.com. (example attached)

Infographic: Define a specific, non-technical audience and purpose. Must use at
least 2 data sets, include one original chart, table, or graph, and one
original graphic. Include a full description of the content and a bibliography
of sources.
Topic: Importance of E-commerce in Business
Audience: The target audience of the infographic is small and large business owners interested in venturing into e-commerce platforms to manage their sales and customer relationship management.
How you do it
This is what you need to do to complete this
assignment:
Step 1: Find accurate data
Work with data connected to our course theme.
You are required to work with statistical data that is accurate and substantive
(not trivial statistics such as types of snacks consumed during the Super
Bowl).
You can start by exploring the links to data
sets in the Resources folder on the course menu. One way to find substantive
data sets is to do a search using the terms “data visualization contest.” These
contests provide data and often have a specific focus. You might try also
searching for contests based on terms related to topics in our course theme.
Another great place to find data sets is to look at academic/scholarly articles
from your field or to articles in quality newspapers and magazines that are
summarizing research or developments on a particular issue; you can usually
follow links in those sorts of articles back to the original source data.
Remember, the infographics that successfully
tell a story come from more than ONE data set. They synthesize data from a
variety of sources. Therefore, you must use at least
two data sets.
Step 2: Explore the data
You may have a story in mind that you want to
tell. If not, you may want to explore data to extract a story. Look for
patterns or trends, differences, similarities, cause/effect relationships etc.
Another way to explore the data is to
interrogate it by asking questions. For example, if you were working on an
infographic about climate change, you might ask a data set covering the numbers
of tornadoes by year, “how many tornadoes occurred in 2013 compared to other
years.”
Step 3: Analyze the writing situation
Once you have an idea for the story you want
to tell, you will want to analyze your rhetorical situation and identify the
non-technical audience for your infographic. It is important to analyze your
audience’s level of interest in the topic. You may be telling a story that
would be of interest to many people or the story may be of interest to a
narrower group. Gauging that level of interest includes identifying what is at
stake in the visual you present to this audience.
Step 4: Create your infographic
As the blog Visual News points out, the
best infographics are created when a story comes first. In a completed piece,
every data point, piece of copy, and design element should support the story.
Keep the following goals in mind when designing your infographic.
● Engage the reader with an interesting title and subtitles
● Provide context for the data
● Guide the reader through the graphic in a logical flow
● Highlight notable findings/insights in the information
● Provide a sound conclusion
Tip: Sketch the infographic elements on a plain piece of paper (or other
means) before trying to actually create it.
Step 5: Include a separate “description” of the contents and cite all
sources used
An endnote citation is the least intrusive way
to cite sources. (See Disability
Impacts Us All as a model.)
When creating your infographic, apply what you
will learn in this section of the course about the principles of effective
design and rhetorical appeals.

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