Read: McLean, S. (2010). Business Communication for Success. The Saylor Foundation. Licensed under a Creative Commons Attribution- Non-Commercial-Share Alike 3.0 License without attribution as requested by the work’s original creator or licensee.
Chapter 14: Presentations to Persuade (https://open.lib.umn.edu/businesscommunication/part/chapter-14-presentations-to-persuade/)
Then:
Define and discuss the 6 principles of persuasion (Reciprocity, Scarcity, Authority, Commitment and consistency, Consensus, Liking)
Next, describe a situation, either fictional or real-life, where you were tasked with persuading an individual or group at your place of work to do something that you wanted them to do or help you with. Remember that this should not include a situation in which you, the boss are telling your subordinates what to do; the communication should occur between equals.
Describe how you used the 6 principles during the persuasion process.
Were all 6 of the principles applied to the process of persuasion? If not, what was missing from your argument?
If applicable, be sure to cite any resources, including textbooks, you use to support the essay.
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