Define customer relationship management and examine the importance of cultivating customer relationships. What are the best practices associated with creating long-term loyalty relationships?

· Restatement of the question and question number:

1. Define customer
relationship management and examine the importance of cultivating customer
relationships. What are the best practices associated with creating long-term
loyalty relationships?

·
MUST USE THE FOLLOWING RESOURCE (preferably
one than once) in addition to any other resource you choose.

Marketing
Management
Philip Kotler & Kevin Lane Keller, 2016
Pearson ISBN.13: 978-0-133-85646-0

· Demonstrates proper use of grammar, spelling, punctuation,
citation style, etc. Writing consistently adheres to A.P.A formatting.

· Demonstrates the use of critical thinking while
making novel connections to outside materials and experiences. Analysis is
fresh, posing new ways to think of the material.

· Writer to respond clearly and directly to the assignment in an
academic manner with good development. The essay indicates a good understanding
of the course content and supports its points with textual and outside
references.

· Demonstrates an in-depth understanding of the
ideas in the assigned reading and critically evaluates/responds to those ideas
in an analytical persuasive manner

· Writer used standard essay format: Introduction/Body/Conclusion.
The structure is a multi-paragraph essay, clearly developed with effective
transitions and solid topic sentences.

· Responses typed, using a standard font,
12-point type size, double-spaced, with overall neatness and readability.

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