Define the mission and vision of the company, understand the market, research the competitors and the industry and get to know your audience (the audience for the physical supermarket business and for the online supermarket business).

Mercadona, founded in 1977 by
Francisco Roig and his wife, is a one of
the leading physical supermarket company in Spain which has never stopped
overcoming challenges and opportunities to satify its clients’ needs and
guarantee total quality.
It is also present in the online
business. With operations in Spain and Portugal, it has always been a
compromised and shared growth business that, through innovation and
development, has the objective to be a firm that society and stakeholders feel
proud of.
You
belong to the Mercadona Supply Chain Management Team, and you are required
together with the Ecommerce Team to develop their online business as the
current online grocery business model is not very satisfactory. For that, you
should write a plan containing the following:
1-
Status of
Mercadona: Define the mission and vision of the company, understand the market,
research the competitors and the industry and get to know your audience (the
audience for the physical supermarket business and for the online supermarket
business)

2-
Online
Business Model of Mercadona: Define the current offer and burders involved in
the online business

3-
Current
supply chain of the grocery shopping business of Mercadona

4-
Idea of
improvement of the process: Create a process map including your proposed supply
chain and develop the supply chain strategy used.

5-
Define the
investment needed and the expected savings: Determine which KPIs (metrics) will
you use to measure your success in the future

6-
Conclusions

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