Demonstration of your comprehension of key ideas in the readings, using cited examples from the reading, as appropriate

Your entry
should, above all demonstrate that you have read and thought about the reading in the context
of the course. Use in-text citations to identify page numbers, as appropriate.
will be evaluated based on:
● Demonstration of your comprehension of key ideas in the readings, using cited
examples from the reading, as appropriate;
● Evidence of original thinking;
● Overall quality of the writing (think of it like a very short essay, you are still required to
think critically and write well, using a clear style including grammatically sound
sentences and paragraphs).

Chapter 3, Duboff & Giulioni, The Marketing and Selling of Consulting Services
Chapter 6, Green, Trust-based Selling of Consulting Services

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