Required Book: Thomas, R. K. (2020). Marketing Health Services (4th ed.). Chicago, IL: Health Administration Press.
ISBN: 978-1640551558
Prompt 1: Describe an effective marketing campaign that changed your opinion of a specific company/product, and explain why it was effective.
Requirements: 250
Prompt2 : What do you think the key components of an effective marketing plan are for a healthcare organization? Discuss why they are important.
Requirements: 250
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