Describe digital consumer engagement in terms of how a consumer’s perception, motives, and feelings impact the interaction with his/her digital decision-making process.

a paper discussing 3 theories related to digital consumer behaviour. Theories are: expectancy theory, EKB Model, theory of needs Mcllelands.

1. Describe digital consumer engagement in terms of how a consumer’s perception, motives, and feelings impact the interaction with his/her digital decision-making process.
2. Analyze information related to digital consumer engagement to make appropriate decisions.
3. Examine how customer engagement can help a manager adjust the marketing mix to increase customer satisfaction & loyalty, and, ultimately, the firm’s profitability.
4. Support different issues learned in this course with examples from the Saudi business environment.
5. Design the digital marketing knowledge within an ethical framework in the field.

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