Please answer the following questions.
Describe how Ryanair’s value chain differs from that of traditional carriers.
What capabilities has Ryanair developed to achieve its low-cost status?
What changes could Ryanair make to improve its reputation, and what sacrifices would be necessary to do so?
What is your opinion of Michael O’Leary?
How has Ryanair modified its value chain in recent years? What are the tradeoffs of doing so?
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