1) (15 points) Description of media. On four different days, pick ONE story about a celebrity that caught your attention. (Total of four different stories/celebrities)
You need to focus on celebrities and the effect of their messages. On 4 random days, you need to find a celebrity magazine, such as for example People or Us Weekly, either online or in print, and choose one of the celebrities mentioned. Celebrities can represent cultural values and principles when they are portrayed in the media.
Describe how the celebrity is portrayed and in what source you found him/her/them. Use the following format:
DAY 1) MONTH – DAY – CELEBRITY – SOURCE – SHORT DESCRIPTION OF PORTRAYAL OF CELEBRITY 1
DAY 2) MONTH – DAY – CELEBRITY – SOURCE – SHORT DESCRIPTION OF PORTRAYAL OF CELEBRITY 2
DAY 3) MONTH – DAY – CELEBRITY – SOURCE – SHORT DESCRIPTION OF PORTRAYAL OF CELEBRITY 3
DAY 4) MONTH – DAY – CELEBRITY – SOURCE – SHORT DESCRIPTION OF PORTRAYAL OF CELEBRITY 4
2) (10 points) Application of Content Analysis. Pick any TWO celebrities in your list.
Add a more specific description of each of these two celebrities (what is the reason of the coverage) + Describe what message is being sent. Choose among these three kinds of messages in red below and describe why:
A message that can be described as propaganda or persuasion
A message that influences behavior but cannot be described as propaganda
A message to reinforce cultural values
3) (10 points) Application of Media Effect Theory. Pick the remaining TWO celebrities in your list:
Again, also add a more specific description of each of these two celebrities (what is the reason of the coverage) + Pick a Media Effect theory from the list in red below, that can best be applied and explain why:
Direct Effects Model
Agenda-Setting Theory
Symbolic Interactionism
Spiral of Silence
Media Logic
Cultivation Analysis
The minimum length of a journal is 350 words, or roughly full page (23 lines, double line spacing, font 12). The maximum length of a journal is 700 words.
[Once you’ve created a Journal Entry, you can either work in the text editor or, upload a document that you’ve been working on offline. Remember that you can save the entry as a draft, but that your instructor can only see your work once you’ve submitted it.]
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