Project Description
This
assignment is to develop a broad understanding of cultural diversity in
terms of cultural value, consumer behavior, and market environment.
Each student is required to investigate information regarding the
selected country’s cultural and consumer variables.
The
following are the list of countries you can choose for this project:
Brazil, Canada, China, France, Germany, India, Italy, Japan, South
Africa, South Korea, Spain, United Kingdom, a country of your choice
(except U.S.A)
The paper should cover the following components:
Introduction: Describe research purpose and address the reasons why the selected country is important in global markets.
Cultural
Variables: Identify characteristics of culture of the country in terms
of: (a) language; (b) geographic condition; (c) religions; (d) cultural
value, and (e) lifestyle.
Consumer
Variables: Identify consumer characteristics in the country in terms of
(a) consumer needs, (b) preferences of products or services in the
retail setting, (c) consumption trends in the country.
Comparative
Analysis: Analyze similarities and differences in cultural and consumer
variables between the U.S. and the selected country.
References: At least 10 references using APA style. Click here for APA style reference guidelines.
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