This week’s assignment is based on chapters 6 and 7.
The assignment
In chapter 6 of the Laudon text we learn that business intelligence relies heavily on advanced database technologies. Some of these technologies include database management systems, data warehouses, data marts, data mining, and analytics. Also, the concept of Big Data is paving a new path in the arena of business intelligence. The case study on page 246, How reliable is big data?, provides examples of organizations that are collecting and analyzing Big Data.
Networking is the focus of chapter 7. Advanced networks make the internet possible and provide an underpinning for a revolution in communications. High speed networks offer greater capacity that can be used for bandwidth intensive applications. One such application is Unified Communications.
Unified Communications allows companies to merge disparate modes of communication into a single service. It facilitates increased collaboration and promises to achieve productivity gains and drive down cost. The software integrates telephony, email, instant messaging, faxing, voicemail, video and audio conferencing into one seamless interface over the same data network.
The video below highlights Walmart’s use of Big Data & the Internet of Things (IoT):
How Walmart is using Big Data and IoT: https://youtu.be/42xErufN1e8
Watch the videos & answer these questions (Feel free to include at least 1 refernce you found on your own)
(Note: Post length must exceed 650 words exclusive of references. Include the questions in the written assignment.)
1) What is Big Data & IoT? Why is Walmart capturing store data from IoT devices?
2) Describe some of the IoT devices shown in the video.
3) How can store customers, marketers, and store managers leverage the insight provided by the data analysis?
4) The video posted under the week 3 additional materials section highlights Indiana University’s use of Unified Communications. Why is unified communications a good technology choice for use in a campus environment?
5) What features are offered by unified communications? Why is the presence feature so important? What does the video say about mobility?
6) How does unified communications improve productivity and reduce costs?
7) By doing a search of the Internet or by other research methods, find an example of a company that improved their business either by using Big Data or by implementing a unified communications solution. Discuss in detail.
Additional material
More reading: This article from Oracle Blogs discusses the connection between Big Data and the Internet of Things:
https://blogs.oracle.com/bigdata/how-big-data-powers-the-internet-of-things
https://youtu.be/KzXfFDJWgmQ
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