Describe the 4 most important attributes for you regarding laptops and also provide the different levels for each attribute.

For this discussion, I’d like you to answer 3 sets of questions:

Over the 3 hours of our class from Oct 19: What were some of the key takeaways? What surprised you? What is of particular value to you? (be thoughtful and specific!)
(for this question you can review the power point)

Conjoint Analysis. Please listen to the 10 minutes total of the following 2 links. After watching them, think about a laptop purchase decision. Describe the 4 most important attributes for you regarding laptops and also provide the different levels for each attribute. These levels should cover your range of options for each attribute.
Video #1: https://www.optimizationgroup.com/conjoint-analysis-explained-what-it-is-and-how-to-use-it/Links to an external site.
Video #2:

Decision Trees. Please listen to the 10 minutes total of the following 2 links. After watching them, describe a situation when you had a decision tree informally elaborated in your head. Generally speaking, a decision tree comprises your range of possible decisions and a probability of outcomes/payoffs given your decision. How does Video #4 relate to Market Research?
Video #3:

Video #4:

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