Describe the background of the specific opportunity- industry area, sub-area, companies, present status, customers, and possible solutions.

You need to identify at least ONE opportunity, but you may submit several
•An opportunity can be: A gap in the market not being served, a problem that needs to be resolved, or a trend (social, economic, technological, competitive, or regulatory.
What to submit
1. Describe the background of the specific opportunity- industry area, sub-area, companies, present status, customers, and possible solutions.
2. Describe any problems or obstacles that might need to be solved, the customers’ pains/ and the “Job-To-Be-Done.”
3. Describe any uncertainty as to: demand, technology, environmental
4. Identify the potential customer profile for this opportunity
This assignment involves analyzing your particular industry for: problems needing a solution,
market trends, market gaps, and/or identifying ways to enhance revenue or reduce expenses
to provide customers with needed or better products, or enhance an organization’s
competitive position, to be able to have a clear vision and plan strategies accordingly. The
Deliverable is a brief narrative report

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