How does Nike integrate information systems to support its business strategies. Describe the business mission and goals of your chosen organization.
What different types of data make up “big data” for Nike? Describe the big data (what it is and how it is used).
Big is a term that describes extremely large data sets that may be analyzed computationally to reveal patterns, trends, and
associations. Examples of big data may include data in a company’s customer service department used to solve customer
problems or a company’s use of stock market or competitive intelligence data to predict the future (Hint: You can find examples of big data used by the organization by reviewing data reports on the “Investors” or “Our Investors” tab of the organization’s website). Justify your answers.
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