Review the scenario, Tim’s Coffee Shoppe. You will begin to create the foundation for your final project marketing plan.
Checklist:
Describe the competitive environment based on the CPM you completed previously.
Read the customer surveys in Tim’s file cabinet in the Unit 9 simulation.
Explain how you would revise the 4 P’s of marketing for Tim’s based on the above information and how it will impact Tim’s marketing strategy.
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