Describe the context in which the technology has or will be used.

This project is divided into two parts. The first part is the Course Project: Summary Assignment due at the end of Week 2. The second part is the Course Project: Final Paper and Video Assignment which has both written and video production components and is due at the end of Week 7. The Course Project: Final Paper and Video Assignment will build on the Course Project: Summary Assignment you submitted during Week 2. PLEASE SEE ATTACHMENT

Your selection can, for example, originate in an idea you have for increasing membership in a church through the creative use of new multimedia email capabilities; or you may examine how an existing organization has used new digital email technologies to increase membership; or how an innovative algorithm has allowed a particular church to make more personalized, strategic communications to a particularly appropriate segment of the market; or an idea you have, based on your reading, of how your church can use particular interactive digital technology to get members involved in service, etc. The possibilities are limited only by your imagination.

The written portions of the assignments are to be written with standard 1” margins, 12 pt. Times New Roman font, and double-spaced. The title page of each assignment will have a running head at the top of the page, followed by your name, course and section, and date. Your written submission should begin on the next page. Please use the headings provided in the instructions to organize your information.

Final Paper Assignment
Write a 4–6 page paper explaining how the technology you have selected has or could (depending upon what you have chosen above) produce strategic growth. The sections and format you are to use for this paper are as follows (please list section headings in your paper):
Introduction

Briefly summarize the organization/product/service you have selected, and how growth has (a case study of an existing success) or is projected to have been (you are applying a technology to an organization and/or industry and/or product/service you are interested in) achieved.

Environment

Describe the context in which the technology has or will be used. The competition? The state of existing technologies? Roadblocks to growth, with particular emphasis on the User Experience of the technology under examination.

Summary: Achieving Success

Technology can be attractive to a particular market. What was the attraction for the subject of your paper? How did technology provide unique benefits to the consumer/donor/member/company/organization, etc.?

In this section, describe how you came up with the benefit theme that you are delivering to the target of your promotion or, alternatively, how the organization under examination chose a particular theme based on technology.

Provide data and statistics to indicate growth as a result of this technology. For example, if you are focusing on an existing technology, provide data to show how the technology led to growth for the company or organization. If you are recommending a new technology to a company or organization, look at similar companies who have used the same technology to achieve growth to indicate that if successful for that company/organization, it would likely be successful for your chosen company/organization as well.

At least six different sources including the course textbook are required. In-text citations should be provided throughout your paper as needed. A full reference list should be provided at the end. All should be in APA format. Use references to back up your ideas. For example, find a similar business or organization that has successfully implemented the technology you are recommending and show how the technology increased their growth and would likely increase growth for your chosen company as well.

See specific instructions for actual video below. The written portion included in the paper should describe the promotional video you have created:
What is the technology benefit?
How does it begin?
What is the story line in the middle?
How does it end?
What benefit does it promise for the target?
Put yourself in the shoes of an audience. Does your video work? Why or why not?
WRITE OUT THE PROMOTIONAL ANSWERS

Conclusion

A course that is worth the investment leaves you with something you can later use. For you personally, what is the take-away from this assignment? What have you learned that you can use in your career or your life?

References

At least six different sources including the course textbook are required. In-text citations should be provided throughout your paper as needed. A full reference list should be provided at the end. All should be in APA format. Use references to back up your ideas. For example, find a similar business or organization that has successfully implemented the technology you are recommending and show how the technology increased their growth and would likely increase growth for your chosen company as well.

This is the Professor Comment from the Course Assignment (Attach File)
See my comments and markups throughout.

Your chosen organization, Amazon will work for this project. However, it is unclear what technology you are choosing to focus on. You will need to choose ONE technology to explain in detail and describe how this technology has specifically led to growth for Amazon. For example, you could focus on Amazon Alexa or Amazon Prime. Once you choose your technology, be sure to describe it in detail, explain the. benefits to the company as well as the consumer, etc. in the final project.

Additionally, you will need to provide data to indicate growth. This is where you will need to do your research. Provide numbers to show that by implementing the technology sales increased dramatically.

Be sure to provide references to back up your ideas. Also, any information that is not your own should be cited.

Keep working hard!

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