What are the approximate annual sales for this industry? Evaluate the percentage of growth or decline for this industry for each of the past five years and the expected growth rate for the next five years. Describe the external factors that might shape the growth and nature of this industry during the next five years (social trends, economic forces, technology, competition, government regulations, etc.). Assess possible channels for product distribution in this industry (retail, wholesale, Internet, catalog, resellers, agents, etc.). Analyze the critical factors for success in this industry. Evaluate 2 of your major competitors in this industry. Consider in your evaluation where the companies are located, how many years they have been in business, and their strengths and weaknesses. Determine, based on your evaluation, whether this industry is a viable business opportunity or too big of a risk.
- Research and Support Material Worksheet
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