Describe the physical environment and design of your office – provide pictures of your office layout .

As a result, dental hygienist were able to open their own dental hygiene practices to serve the needs of the community.
In groups of 2, the purpose of this assignment is to develop a consolidated business plan for Dental Hygiene Practice of a 700 square feet in Ontario. Please refer to the rubric for specific components.
Assignment Resources:
• Lecture notes
• ODHA and CDHA websites on dental hygiene business plan
• Demographics in Toronto: https://www.toronto.ca/city-government/data-research-maps/
• Business plan templates can be found on:
o http://www.cbdc.ca/en/business-plan
o https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-
guides/pages/business-plan-template.aspx
o https://www.futurpreneur.ca/en/resources/start-up-business-planning/tips-
tools/business-plan-writer/ • Dental suppliers:
o https://www.pattersondental.com/en-CA o https://www.henryschein.ca/
o https://www.sinclairdental.com/

Dental Hygiene Business Plan Rubric Student: Written Business Plan Rubric Scoring Scale
SCORE
1. Office Overview
• Business name
• Company logo (optional)
• Name(s) of the owner(s)
• Address (must be a real address)
• Office layout and square footage breakdown
• Number of operatories
/10
2. Mission Statement & Ownership
• The mission statement outlines your business philosophy and your vision of what your business
will become.
• Ownership: Who are the major stakeholders in the company? Is it a sole proprietorship,
partnership or corporation?
/10
3. Market Analysis
• Why did you select this location?
• How does your market demographic look like?
• How large is the potential population base and what is their income, age, and education level?
• Are there any other dental or dental hygiene practices competing with you?
• What trends can you identify in the market?
/10
4. Business Description
Provide a description of your business, for example, make sure to include the following:

• •
Describe the physical environment and design of your office – provide pictures of your office
layout (reception area, treatment room, waiting room & sterilization area) – consider the AODA
requirements of Ontario Businesses.
What services will you provide?
What are your operating plans (i.e. office hours)?
/10
5. Business Planning
Before you can purchase equipment or start building your space, you need to ensure you have the following:
• a business loan
• a property lease/purchase
• an agreement with a contractor
• an agreement with a supplier
• Describe your plans for acquiring the above
/10
6. Staff and Job Description
• Details of proposed staff members
• Job descriptions and duties of each staff member to include reporting structure, education
requirement, attire and key responsibilities)
• How much staff will be paid and any probationary period

7. Financial Plan & Costs
Describe your plans for financing the following:
• Start-up costs: provide detailed costs of initial purchases of equipment, furniture, dental hygiene
hardware and software, payment processing systems and sundries
• Estimated fixed monthly expenses (please provide specific details)
• Variable expenses
• Business licenses fees (i.e. incorporation fees)
• Insurance (business insurance, illness or disability)
• Legal, and accounting fees
/10
8. Marketing Plan

• •

ow do you plan to compete with
What are the advertising and promotional tools you will use to attract clients? These may include
stationery, business cards, a website, signage, and radio, television, and newspaper
advertisements.
Describe which tools you expect to use and their costs.
Ensure advertising aligns with CDHO Advertising regulations. H
other businesses and attract clients?
Describe the technical advantages you provide over your competitors (fees, hours of operation, follow-up, customer service, etc.).
9. Revenue Projections
Provide the following revenue projections for one year
• worst
• expected
• best
• debt repayment
/10
10. Structure
• Must be in Microsoft format (PowerPoint or Word)
• All slide/pages must have the above named categories (1-9)
• Presented in a duo tang
• No typographical errors
• Spelling, grammar, sentence structure
/10

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