Assume that you received an offer to enter the Leadership Development Program of an incredible company. Your first assignment is to become a Sales Representative for one of their largest products. Pick a well-known company (ie from the Fortune 500) and pick a known product from that company. The firm must require a REAL face-to-face sales function rather than selling to “walk-in” business. This eliminates businesses such as restaurants, boutiques, bars, etc. It also eliminates pure internet sales. From the Selling Context lecture, concentrate on businesses in the B2C Complex Items, P2C, or B2B categories. I also want to discourage you from picking a high demand (easy sell) item such as an iPhone or Apple Laptop. Throughout this term, you are going to learn how to sell this product for this company. For this paper, describe the company and product that you will be selling. Your paper should be BRIEF, 1200 words or less, Times New Roman, 12 font, single spaced. There is a Suggested Format for Papers in the Reference file.
Very briefly describe the company. Since it should be a well-known company, this only need be a few sentences.
Describe the product you are selling and the key features and benefits of it. What makes it special?
In some depth, describe the customer (business) and person to whom you will be speaking. Identify their needs, how they will decide to buy, any concerns they may have, and their buying/selling process.
Note that part of the grade will be the quality of the writing, organization, grammar, appearance, etc. In the Reference file there is a suggested format for papers.
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