Part 1
Describe the strengths and weaknesses of return on capital employed (ROCE) as an analysis tool.
Your submission should discuss the importance of ROCE as an analysis tool as well as its potential shortcomings, such as multiple definitions, comparisons not taking project size into account, and the time value of money. Be substantive and clear, and use scholarly support to reinforce your ideas.
Part 2
Describe the value added, the resources, and the performance of Social Media companies.
