Describe the various elements that comprise the “Product” component of the marketing mix.

We need to conduct a repositioning for Gucci in Canada
( So we need to assume that Gucci needs to be repositioned in Canada )

This is a group assignment Please find the instructions in the attached file
What should be done from the whole work are the below

Positioning Statement
Provide a clear and concise positioning statement for your company. How
do you want your company to be perceived? What one key message do you want your
customers to hear? Your messaging will need to be consistent. Your positioning
statement needs to reflect your Compelling Value. For example, a positioning
statement for a tutoring company might be: “to be seen as a high-quality
tutoring company that emphasizes the creation of interesting and fun
interaction between the tutor and the student”. Your marketing material should
always reflect this positioning.

Price
It is important to have a clear understanding of what your competitors
are charging. In this section, outline the basic fees or prices of your
competition and what you plan to charge. Why? Is it competitive? Is it
realistic for your customers’ budget? Give a rationale for your pricing. The
pricing strategy needs to be in alignment with your positioning statement. In
this section, list your prices, margins and mark-ups. Do not just state that
you want to be able to provide lower prices than your competitors unless you
can back up how you will accomplish that.

Product
Describe the various
elements that comprise the “Product” component of the marketing mix. Some
relevant things you may want to discuss are things such as:

What features does it
have? Quality? Design?
How is it packaged?
How/where will the
customer use it?
What does it look like?
What size(s), colour(s)
should it or does it have?
How is it differentiated
from your competitors?
Warranties?

Channels of Distribution
Describe the various elements that comprise the
“Place/Channels of Distribution” component of the marketing mix. Issues to
discussed might include such things as:
How do you move goods
from your company to the end consumer?
Do you need a wholesaler
or distributor?
Where do buyers look for
your products?
If they look in a store,
what kind of store?
Do you need a sales
force?
What do your competitors do and how can you learn from that and/or
differentiate?

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