Describe what market segmentation is and what a viable market segment should demonstrate.

Discuss the following for this assignment:
Describe what market segmentation is and what a viable market segment should demonstrate.
Visit this Web site, and enter your current zip-code in the search block.
Using the city data provided, identify a target market, recommend a service line for that target market, and discuss how you would market that service line.
The use of APA Style and scholarly references published within the last 5 years is required.

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